Bell Canada Retail Experience

Medium: Retail
Client: Bell Canada
Agency: Boom Studios Architects
Role: Art Direction, Graphic Design, Environmental Design, Wayfinding
Year: 2008

Challenge:
Create a vivid retail experience targeting Bell's quickly growing digital-centric clientele and supporting their "Fill it with goodness" campaign around their in-store digital content filling stations.

Solution:
Providing several visual treatments, I leveraged Bell's new brand elements to create product wayfinding and environmental murals to create to visually enveloping shopping experience that reflected their experience charter. The floor-to-ceiling murals were designed to be rotational, so the in-store experience could be updated as desired.

bell_canada-01_perspective_v1
In-store rendering (3D rendering courtesy of Boom Studios Architects)
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Elevation concept 1
bell_canada-03_elevation concept_2
Elevation concept 2
bell_canada-04_elevation concept_3
Elevation concept 3
bell_canada-05_perspective_v2
Store rendering with alternate mural art (3D rendering courtesy of Boom Studios Architects)