Bell Canada Retail Experience

Medium: Retail
Client: Bell Canada
Agency: Boom Studios Architects
Role: Art Direction, Graphic Design, Environmental Design, Wayfinding
Year: 2008

Challenge:
Create a vivid retail experience targeting Bell's quickly growing digital-centric clientele and supporting their "Fill it with goodness" campaign around their in-store digital content filling stations.

Solution:
Providing several visual treatments, I leveraged Bell's new brand elements to create product wayfinding and environmental murals to create to visually enveloping shopping experience that reflected their experience charter. The floor-to-ceiling murals were designed to be rotational, so the in-store experience could be updated as desired.

In-store rendering (3D rendering courtesy of Boom Studios Architects)

Elevation concept 1

Elevation concept 2

Elevation concept 3

Store rendering with alternate mural art (3D rendering courtesy of Boom Studios Architects)