Medium: Retail
Client: Bell Canada
Agency: Boom Studios Architects
Role: Art Direction, Graphic Design, Environmental Design, Wayfinding
Year: 2008
Medium: Retail
Client: Bell Canada
Agency: Boom Studios Architects
Role: Art Direction, Graphic Design, Environmental Design, Wayfinding
Year: 2008
Challenge:
Create a vivid, retail experience targeting Bell's quickly growing digital-centric clientele and supporting their "Fill it with goodness" campaign around their in-store digital content filling stations.
Solution:
Providing several visual treatments, I leveraged a variety of Bell's new brand elements to create product wayfinding and environmental wall murals to create to visually enveloping shopping experience that reflected their experience charter. The floor-to-ceiling murals were designed to be rotational so the in-store experience could be updated as desired.
Challenge:
Create a vivid, retail experience targeting Bell's quickly growing digital-centric clientele and supporting their "Fill it with goodness" campaign around their in-store digital content filling stations.
Solution:
Providing several visual treatments, I leveraged a variety of Bell's new brand elements to create product wayfinding and environmental wall murals to create an visually enveloping shopping experience that reflected their experience charter. The floor-to-ceiling murals were designed to be rotational so the in-store experience could be updated as desired.
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