Role: Design Direction, Identity Design, Graphic Design
Couchsurfing is an online destination for hospitality exchange and social networking. The site provides a platform for members to "couchsurf" as informal guests in a host's home, host travelers, or join regional events. I was asked to create an identity that imparts the notion of global exploration, cultural exchange, and the human condition, spanning a multitude of cultures, languages, and continents.
Few objects of antiquity stimulate imagination and inspire adventure like that of a desktop globe. Portraying it in a hand-drawn style further captures the essence of personal storytelling and the excitement of touring distant lands.