Fuse Brand Guide

Fuse Brand Guide

Medium: Digital Publication
Company: McKesson / RelayHealth
Contributor: EPAM (San Francisco) - Voice & Tone Development
Role: Creative Direction, Graphic Design, Production, Copywriting
Year: 2017

Medium: Integrated
Company: McKesson / RelayHealth
Company: EPAM (San Francisco) - Voice & Tone
Role: Design Direction, Graphic Design, Production, Copywriting
Year: 2017

Challenge:
Create a definitive "go-to" guide for RelayHealth's vendors and internal teams on the correct usage of the newly minted Fuse brand.

Solution:
The final Fuse Brand Guide is a comprehensive 42-page document for using constructing Fuse brand experiences. In addition to the standard brand components, an in-depth section on voice and tone were included. Working in partnership with our external vendor, EPAM, and my corporate leadership, I forged a brand personality unique to the healthcare IT industry—one that would stand out amongst the competition.

Challenge:
Create a definitive "go-to" guide for RelayHealth's vendors and internal teams on the correct usage of the newly minted Fuse brand.

Solution:
The final Fuse Brand Guide is a comprehensive 42-page document for using constructing Fuse brand experiences. In addition to the standard brand components, an in-depth section on voice and tone were included. Working in partnership with our external vendor, EPAM, and my corporate leadership, I forged a brand personality unique to the healthcare IT industry—one that would stand out amongst the competition.

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