Fuse Launch Expo Booth

Fuse Launch Expo Booth

Medium: Tradeshow Booth
Company: McKesson / RelayHealth
Agency: Acclaro (Atlanta)
Role: Design Direction, Experience Design, Exhibition Design, Motion Graphics, Visual Design
Tradeshow: Healthcare Information Management and Systems Society (HIMSS)
Year: 2017

Medium: Tradeshow Booth
Company: McKesson / RelayHealth
Agency: Acclaro (Atlanta)
Role: Design Direction, Experience Design, Exhibition Design, Motion Graphics, Visual Design
Agency: Healthcare Information Management and Systems Society (HIMSS)
Year: 2017

Challenge:
Create a booth experience that behaves as an architectural canvas to showcase the Fuse identity, while nurturing an environment where conversations of discovery and possibility would freely unfold.

Solution:
Admittedly influenced by the futurist architecture and design prevalent in the 1960s, I sought to provide a space that would be perceived less like a destination and more as a waypoint of a larger journey. I wanted something more akin to the experience of a departure lounge, featuring comfortable, dynamic seating; a concierge and reception desk; and a refreshments bar and tender.

The centerpiece of the booth, designed to be informative as well as entertaining, was the enveloping wall/ceiling video board. The vertical surface played a combination of statistics, customer testimonials, and the Fuse launch video. The ceiling featured an ambient, Ken Burns paced slideshow of the visual influences that were the foundation of the Fuse logo. The video was on a 20-minute loop so the casual viewer wouldn't experience monotony.

Challenge:
Create a booth experience that behaves as an architectural canvas to showcase the Fuse identity, and nurture an environment where conversations of discovery and possibility would freely unfold.

Solution:
Admittedly influenced by the futurist architecture and design prevalent in the 1960s, I sought to provide a space that would be perceived less as a destination and more as a waypoint of a larger journey. I wanted something more akin to the experience of a departure lounge, featuring comfortable, dynamic seating; a concierge and reception desk; and a refreshments bar and tender. The centerpiece of the booth, designed to be informative as well as entertaining, was the enveloping wall/ceiling video board. The vertical surface played a combination of statistics, customer testimonials, and the Fuse launch video. The ceiling featured a lazily paced, Ken Burns type slideshow of the visual influences that helped inform the design behind the Fuse logo. The video was on a 20-minute loop so the casual viewer wouldn't experience monotony. 

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The Fuse booth at HIMSS 2017
In-store rendering (3D rendering courtesy of Boom Studios Architects)
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Rear of booth detailing wraparound graphics and branding
In-store rendering (3D rendering courtesy of Boom Studios Architects)
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Occupancy of booth during show
In-store rendering (3D rendering courtesy of Boom Studios Architects)
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Booth previsualization (3D rendering courtesy of Acclaro)
In-store rendering (3D rendering courtesy of Boom Studios Architects)
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Previsualization of rear, private conference areas (3D rendering courtesy of Acclaro)
In-store rendering (3D rendering courtesy of Boom Studios Architects)