Medium: Digital Video
Company: McKesson / RelayHealth
Agency: Propeller (New York & Los Angeles)
Role: Design Direction, Visual Strategy, Brand Management, Script Development
Create a compelling introduction for RelayHealth's flagship product, the Fuse data platform, without the traditionally overused jargon and imagery commonly found throughout the healthcare market-sphere.
Embracing the established voice and tone for the brand, we developed a video narrative that balanced a future-forward vision of modern, digital health care while also delivering a fresh, comprehensive outline of the platform's operational benefits—one that spoke directly to the targeted leadership in health organizations and networks.