Company: McKesson / RelayHealth
Role: Creative Direction, UI/UX Design, Visual Design
Introduce the Fuse platform to a congested marketspace (where time is of the essence) by providing short-form and impactful information, with the express goal to generate awareness, interest, and conversion.
Incorporating a strategy of distilled and jargon-free copy, compelling graphics, video, and targeted downloadable content, each site page became a facet of exposition around the platform's design, purpose, and capabilities. Integrating keywords and phrases in the content that conveyed a deeper-rooted brain trust struck the balance of information that would drive the audience toward the site's call-to-action: "Reach an Expert" at RelayHealth.