Fuse Website

Fuse Website

Medium: Web
Company: McKesson / RelayHealth
Role: Creative Direction, UI/UX Design, Visual Design
Year: 2017

Medium: Web
Company: McKesson / RelayHealth
Role: Creative Direction, UI/UX Design, Visual Design
Year: 2017

Challenge:
Introduce the Fuse platform to a congested marketspace (where time is of the essence) by providing short-form, meaningful, and adequate information, with the express goal to generate interest and pursuant behavior

Solution:
Incorporating a strategy of distilled and jargon-free copy, compelling graphics and video, and persona-specific downloadable content, each page of the site became a targeted kernel of exposition around the platform's design, purpose, and capabilities. Integrating keywords and phrases in the content that showed a deeper rooted brain-trust struck the right balance of information designed to drive the audience towards the site's call-to-action: "Reach An Expert" at RelayHealth.

Challenge:
Introduce the Fuse platform to a congested marketspace (where time is of the essence) by providing short-form, meaningful, and adequate information, with the express goal to generate interest and pursuant behavior.

Solution:
Incorporating a strategy of distilled and jargon-free copy, compelling graphics and video, and persona-specific downloadable content, each page of the site became a targeted kernel of exposition around the platform's design, purpose, and capabilities. Integrating keywords and phrases in the content that showed a deeper rooted brain-trust struck the right balance of information designed to drive the audience towards the site's call-to-action, "Reach An Expert" at RelayHealth.

fuse_microsite-01_responsive_gallery_01
fuse_microsite-02_full_page_layouts_01
fuse_microsite-03_powerbook_mockup
fuse_microsite-04_full_page_layouts_02