Kubuntu Focus Product Site

Medium: Web
Company: MindShare, Inc. 
Roles: Design Direction, Brand Strategy, Visual Design, UI / UX, Copywriting
Year: 2020

Objective:
Reimagine the customer experience for a Linux laptop developer's product site and sales funnel to increase customer engagement, stand out amongst their competitors, and, ultimately, boost sales.

Solution:
Informed by in-depth consultation with the Kubuntu Focus leadership team, competitive analysis, and understanding of their target customer personas, I designed a clear and coherent product and sales experience and visual framework that met its current and future growth needs.

As a result, the Kubuntu Focus product and sales site experienced a 400% increase in traffic and customer engagement four months following the redesign.

Reinventing the Customer Experience

In preparation for the debut of their second-generation mobile platform, the Focus M2, the leadership team conducted an internal audit of their site. Recognizing that they needed to level up their customer experience to differentiate and better compete with an ever-growing market space, they decided it would be beneficial to go back to the drawing board. Because their site was the only means for purchasing an M2, its success depended on creating a solid, informative web experience that would convert to sales. The web design process led to a complete reimagining of the site's informational and sales aspects, including the product brand experience.

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The Kubuntu Focus home page and logo in early 2020

Product Information Pages

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Renderings for Feature Callouts

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Checkout & Purchasing Experience