Lake Tahoe Event Photography Identity

Lake Tahoe Event Photography Identity

Medium: Identity
Client: Lake Tahoe Event Photography
Role: Creative Direction, Identity Design, Graphic Design
Year: 2011

Medium: Identity
Client: Lake Tahoe Event Photography
Role: Creative Direction, Identity Design
Year: 2011

Challenge:
Develop a sophisticated and engaging identity system for a new regional event photography business.

Solution:
As the business name was doing most of the heavy lifting by clearly establishing the location (Lake Tahoe), business type (photography), and focus (events), I created a mark and identity that would not be conceptually redundant, only simply and elegantly redressing it. 

Challenge:
Develop a sophisticated and engaging identity system for a new regional event photography business.

Solution:
As the business name was doing most of heavy lifting by clearly establishing the location (Lake Tahoe), business type (photography), and focus (events), I created a mark and identity that would not be conceptually redundant, only simply and elegantly redressing it.

Inspirational imagery

Inspirational imagery

Logo construction

Logo construction

Final logo

Final logo

Logo lockup variations (clockwise from top left: standard logo, reversed, one color, watermark)

Logo lockup variations (clockwise from top left: standard logo, reversed, watermark, one color)

Color palette

Color palette

Business card design

Business card design