Lake Tahoe Event Photography Identity

Lake Tahoe Event Photography Identity

Medium: Identity
Client: Lake Tahoe Event Photography
Role: Creative Direction, Identity Design, Graphic Design
Year: 2011

Medium: Identity
Client: Lake Tahoe Event Photography
Role: Creative Direction, Identity Design
Year: 2011

Challenge:
Develop a sophisticated and engaging identity system for a new regional event photography business.

Solution:
As the business name was doing most of the heavy lifting by clearly establishing the location (Lake Tahoe), business type (photography), and focus (events), I created a mark and identity that would not be conceptually redundant, only simply and elegantly redressing it. 

Challenge:
Develop a sophisticated and engaging identity system for a new regional event photography business.

Solution:
As the business name was doing most of heavy lifting by clearly establishing the location (Lake Tahoe), business type (photography), and focus (events), I created a mark and identity that would not be conceptually redundant, only simply and elegantly redressing it.

ltep-00_influencers
Inspirational imagery
Inspirational imagery
ltep-01_logo_construction
Logo construction
Logo construction
ltep-02_logo
Final logo
Final logo
ltep-03_logo_variations
Logo lockup variations (clockwise from top left: standard logo, reversed, one color, watermark)
Logo lockup variations (clockwise from top left: standard logo, reversed, watermark, one color)
ltep-04_color_palette
Color palette
Color palette
ltep-05_biz_cards
Business card design
Business card design