Medium: Identity
Client: Lake Tahoe Event Photography
Role: Creative Direction, Identity Design, Graphic Design
Year: 2011
Medium: Identity
Client: Lake Tahoe Event Photography
Role: Creative Direction, Identity Design
Year: 2011
Challenge:
Develop a sophisticated and engaging identity system for a new regional event photography business.
Solution:
As the business name was doing most of the heavy lifting by clearly establishing the location (Lake Tahoe), business type (photography), and focus (events), I created a mark and identity that would not be conceptually redundant, only simply and elegantly redressing it.
Challenge:
Develop a sophisticated and engaging identity system for a new regional event photography business.
Solution:
As the business name was doing most of heavy lifting by clearly establishing the location (Lake Tahoe), business type (photography), and focus (events), I created a mark and identity that would not be conceptually redundant, only simply and elegantly redressing it.
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