Lake Tahoe Event Photography Identity

Medium: Identity
Client: Lake Tahoe Event Photography
Role: Creative Direction, Identity Design, Graphic Design
Year: 2011

Challenge:
Develop a sophisticated and engaging identity system for a new regional event photography business.

Solution:
As the business name was doing most of the heavy lifting by clearly establishing the location (Lake Tahoe), business type (photography), and focus (events), I created a mark and identity that would not be conceptually redundant, only simply and elegantly redressing it. 

Inspirational imagery

Logo construction

Final logo

Logo lockup variations (clockwise from top left: standard logo, reversed, one color, watermark)

Color palette

Business card design