Pinkberry Retail Graphics

Pinkberry Retail Graphics

Medium: Retail
Client: Pinkberry
Agency: Boom Studios Architects
Role: Art Direction, Graphic Design
Year: 2009

Medium: Retail
Client: Pinkberry
Agency: Boom Studios Architects
Role: Art Direction, Graphic Design
Year: 2009

Challenge:
Invigorate a recognized and successful brand franchise experience.

Solution:
As part of a pilot for Pinkberry stores, I developed a series of graphic treatments derivative of the existing visual brand elements, then reintegrating them in new ways to create a new visual dialect and evolution of the brand experience.

Challenge:
Invigorate a recognized and successful brand franchise experience.

Solution:
As part of a pilot for Pinkberry stores, I developed a series of graphic treatments derivative of the existing visual brand elements, then reintegrating them in new ways to create a new visual dialect and evolution of the brand experience.

pinkberry-01_design_logic
Brand derivative design elements
Brand derivative design elements
pinkberry-02_design-options
Wall mural concepts
Wall mural concepts
pinkberry-03_elevation
Interior wall elevation
Interior wall elevation
pinkberry-04_storefront_concept
Storefront elevation featuring etched glass
Storefront elevation featuring etched glass
pinkberry-05_storefront_rendering
Storefront elevation rendering composite
Storefront rendering composite
pinkberry-07_cloud_epilogue