RelayHealth Engaged Patient eBook

RelayHealth Engaged Patient eBook

Medium: Digital Publication
Company: McKesson / RelayHealth
Agency: Yesler (Seattle)
Role: Design Direction, Digital Strategy, Brand Management
Year: 2015

Medium: Digital Publication
Company: McKesson / RelayHealth
Agency: Yesler (Seattle)
Role: Design Direction, Digital Strategy, Brand Management
Year: 2015

Challenge:
Provide a means to inform and guide healthcare leadership on how RealyHealth helps build more meaningful patient engagement experiences for their organizations.

Solution:
Working with my in-house team, and the support of a content marketing agency, The Engaged Patient, a 33-page deep knowledge guide outlining strategies and tactics for hospital leadership, was developed. Within four months, it became the most downloaded offering in RelayHealth's fifteen-year history.

Challenge:
Provide a means to inform and guide healthcare leadership on how RealyHealth helps build more meaningful patient engagement experiences for their organizations.

Solution:
Working with my in-house team, and the support of a content marketing agency, The Engaged Patient, a 33-page deep knowledge guide outlining strategies and tactics for hospital leadership, was developed. Within four months, it became the most downloaded offering in RelayHealth's fifteen year history.

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Collection of print pieces: an 8-page brochure and three two-sided solution briefs
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Brochure detail