RelayHealth Identity

RelayHealth Identity

Medium: Identity
Company: RelayHealth
Role: Design Direction, Identity Design
Year: 2017

Medium: Identity
Company: McKesson / RelayHealth
Role: Design Director, Identity Design
Year: 2017

Challenge:
Update and reimagined an established, 17-year-old identity for a healthcare provider technology solution company.

Solution:
As RelayHealth was investing more in its business advisory services, the brand sought to express more approachable qualities. To achieve this, I custom designed a new wordmark with simplified letterforms that were softer, more visually cohesive, and fluid. The new wordmark's distinct silhouette didn't require an additional mark, simplifying it further.

Challenge:
Update and reimagined an established, 17-year-old identity for a healthcare provider technology solution company.

Solution:
Adapting simplified letterforms and shape repetion within the wordmark, I was able to create a distinct and approachable design that better matched aspirational customer engagement goals.

Project Background

Formed in 1999, RelayHealth was one of a handful of companies providing web-based provider-patient messaging, among other healthcare related information services. The logo, developed for their launch, managed to serve them through their corporate lifespan, even managing to survive an acquisition by McKesson in 2006. As the web evolved and more social media-centric and mobile channels arose, in addition to the natural evolution of an increasingly crowded marketspace, it was becoming more evident that the brand would benefit from a refreshed identity.

Formed in 1999, RelayHealth was one of a handful of companies providing web-based provider-patient messaging, among other healthcare related information services. The logo, developed for their launch, managed to serve them through their corporate lifespan, even managing to survive an aquisition by McKesson in 2006. As the web evolved and more social media centric and mobile channels arose, in addition to natural evolution of an increasingly crowded marketspace, it was becoming more evident that the brand would benefit from a refreshed identity.

relayhealth-00_old_logo
Original logo created in 1999
relayhealth-01_logo_construction
Wordmark construction
Logo construction
relayhealth-02_rendered_logo
Final rendered wordmark
Final rendered logo

Logo Letterform Rhythm

Animation demonstrating shared letterforms and visual rhythm in the wordmark
relayhealth-05_logo variations
Wordmark variations (clockwise from top left: standard logo, reversed, one color, watermark)
In-store rendering (3D rendering courtesy of Boom Studios Architects)
Motion logo bumper for presentations
In-store rendering (3D rendering courtesy of Boom Studios Architects)
relayhealth-04_app_icon
Mobile app and social media avatar icon
Mobile app and social media avatar icon