The Trading Company Identity

The Trading Company Identity

Medium: Identity Design
Client: The Trading Company
Role: Creative Direction, Identity Design
Year: 2010

Medium: Identity Design
Client: The Trading Company
Role: Art Direction, Brand Design, Graphic Design
Year: 2010

Challenge:
Build an identity for an environmentally-driven, computer recycling company that is out to save the planet, one retired PC at a time.

Solution:
Leveraging imagery from initial client meetings, I created a logo that synthesized facets of the business charter: computers, recycling, and the benefitted environment.

Challenge:
Build an identity for a environmentally-driven, computer recycling company that is out to save the planet, one retired PC at a time.

Solution:
Leveraging imagery from intial client meetings, I created a logo that synthesized facets of the business charter: computers, recycling, and the benefitted environment.

Logo formulation influencers

Logo formulation influencers

Logo construction

Construction

One- and two-color versions

One- and two-color options

Rendered logo with lockup

Rendered logo with lockup

Typeface

Typeface

Color palette

Color palette