The Trading Company Identity

Medium: Identity Design
Client: The Trading Company
Role: Creative Direction, Identity Design
Year: 2010

Challenge:
Build an identity for an environmentally-driven, computer recycling company that is out to save the planet, one retired PC at a time.

Solution:
Leveraging imagery from initial client meetings, I created a logo that synthesized facets of the business charter: computers, recycling, and the benefitted environment.

trading_company-01_formulation
Logo formulation influencers
trading_company-02_construction
Logo construction
trading_company-03_logo_variations
One- and two-color versions
trading_company-04_logo_3D
Rendered logo with lockup
trading_company-05_typography
Typeface
trading_company-06_color_palette
Color palette