Customer-driven design leadership with deep roots in creating meaningful brand experiences.
Hello!
I'm a creative director and brand strategist with more than 20 years' expertise delivering impactful brand experiences, digital marketing campaigns, interactive projects, and visual design solutions for world-class brands and start-ups, including McKesson, PC World, Informatica, Bell Canada, Cisco, Dow Corning, Pinkberry, and more. I aim to understand a company's unique story and bring it to life in ways that capture as much imagination as attention.
I'm a creative director and brand strategist with more than 20 years' expertise delivering impactful brand experiences, digital marketing campaigns, interactive projects, and visual design solutions for world-class brands and start-ups, including McKesson, PC World, Informatica, Bell Canada, Cisco, Dow Corning, Pinkberry, and more. I aim to understand a company's unique story and bring it to life in ways that capture as much imagination as attention.
Between my in-house roles, I pursue work as a multidisciplinary independent branding and design consultant serving a wide range of clients in the Bay Area, the US, and internationally. I’d love to hear about interesting consulting projects and full-time, in-house leadership roles. Let's connect!
How I Can Help
How I Can Help
How I Can Help
LEADERSHIP
Creative Direction
Team Management & Mentorship
Brainstorming
Agency Management
BRANDING
Brand Experience Strategy
Logo Design
Visual Identity
Voice & Tone
DIGITAL
Web Design
Motion Design
User Interface / User Experience
Presentation Decks
CONTENT
Content Strategy
Photography & Video
Motion Graphics
Copywriting
MARKETING
Customer Experience
Growth Marketing
Upstream Marketing
B2B & B2C Marketing
CAMPAIGN
Integrated Marketing
GTM Launches
Social Media
Product Launches
COLLATERAL
Branding Guidebooks
Stationery Systems
Interactive Publications
Print Design
ENVIRONMENTAL
Tradeshow Experiences
Exhibition Booth Design
Retail Design
Events
My Design Process
My Design Process
My Design Process
DISCOVERY
Understand the problem to be solved by stakeholders and define goals. Create an outline of content and project scope.
RESEARCH
& STRATEGY
Research and collect information around the target audience's needs. Formulate a strategy that meets the project goals.
IDEATION
Brainstorm and innovate ideas to generate a range of creative approaches and solutions.
CONCEPTING
& DESIGN
Distill ideation into suitable working concepts and designs that contextually work across identified platforms and channels.
DEVELOP
& TESTING
Develop selected designs and stress-test prototypes in functional settings. Gather stakeholder feedback to validate effectiveness and refine.
LAUNCH
& SUPPORT
Upon stakeholder approval, produce final assets and launch. Refine designs in response to any deployment issues.
Supported Brands
Supported Brands
Supported Brands
Recognition
Recognition
Recognition
AWARDS
Digital Health Awards - Spring 2017
Fuse Website
RelayHealth
ASBPE Award 2007 - Web Publication of the Year
(cover art, editorial illustration)
PCWorld.com
ASBPE Award 2006 - First Place (Gold), Original Web Feature
(editorial illustration)
PCWorld.com
Maggie Award 2007 - Best Website for Consumer
(editorial illustration)
PCWorld.com
Maggie Award 2007 - Best Web Article for Consumer
(feature art, editorial illustration)
PCWorld.com
AWARDS
Digital Health Awards - Spring 2017
Fuse Website
RelayHealth
ASBPE Award 2007 - Web Publication of the Year
(cover art, editorial illustration)
PCWorld.com
ASBPE Award 2006 - First Place (Gold), Original Web Feature
(editorial illustration)
PCWorld.com
Maggie Award 2007 - Best Website for Consumer
(editorial illustration)
PCWorld.com
Maggie Award 2007 - Best Web Article for Consumer
(feature art, editorial illustration)
PCWorld.com
AWARDS
Digital Health Awards - Spring 2017
Fuse Website
RelayHealth
ASBPE Award 2007 - Web Publication of the Year
(cover art, editorial illustration)
PCWorld.com
ASBPE Award 2006 - First Place (Gold), Original Web Feature
(editorial illustration)
PCWorld.com
Maggie Award 2007 - Best Website for Consumer
(editorial illustration)
PCWorld.com
Maggie Award 2007 - Best Web Article for Consumer
(feature art, editorial illustration)
PCWorld.com
PUBLICATIONS
Color Harmony for the Web
(two sites featured)
The Best of Direct Response Design
(direct mail design)
Letterhead and Logo Design 5
(identity design)
The Best of Business Card Design 3
(stationery design)
Digital Design: The New Computer Graphics
(digital illustration)
CyberDesign: Computer Generated Illustration
(digital illustration)
PUBLICATIONS
Color Harmony for the Web
(two sites featured)
The Best of Direct Response Design
(postcard design)
Letterhead and Logo Design 5
(identity design)
The Best of Business Card Design 3
(business card design)
Digital Design: The New Computer Graphics
(digital illustration)
CyberDesign: Computer Generated Illustration
(digital illustration)