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Customer-driven design leadership with deep roots in creating meaningful brand experiences.

Hello! I’m an award-winning creative director and brand strategist with more than 20 years’ expertise delivering impactful brand experiences, digital marketing, interactive projects, and visual design solutions for world-class brands, including McKesson, PC World, Bell Canada, Cisco, Dow Corning, Pinkberry, and more. My drive is understanding a company’s unique story and bringing it to life in ways that capture as much imagination as attention.

Hello! I’m an award-winning creative director and brand strategist with more than 20 years’ expertise delivering impactful brand experiences, digital marketing, interactive projects, and visual design solutions for world-class brands, including McKesson, PC World, Bell Canada, Cisco, Dow Corning, Pinkberry, and more. My drive is understanding a company’s unique story and bringing it to life in ways that capture as much imagination as attention.

In between my in-house roles, I pursue work as a multidisciplinary independent branding and design consultant serving a wide range of clients in the Bay Area, the US, and internationally. I’d love to hear about interesting consulting projects and even the right full-time leadership role. Let's connect!

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How I Can Help

How I Can Help

How I Can Help

LEADERSHIP
Creative Direction
Team Management & Mentorship
Brainstorming
Agency Management

BRANDING
Brand Experience Strategy
Logo Design
Visual Identity
Voice & Tone

DIGITAL
Web Design
Motion Design
User Interface / User Experience
Presentation Decks

CONTENT
Content Strategy
Photography & Video
Motion Graphics
Copywriting

MARKETING
Customer Experience
Growth Marketing
Upstream Marketing
B2B & B2C Marketing

CAMPAIGN
Integrated Marketing
GTM Launches
Social Media
Product Launches

COLLATERAL
Branding Guidebooks
Stationery Systems
Interactive Publications
Print Design

ENVIRONMENTAL
Tradeshow Experiences
Exhibition Booth Design
Retail Design
Events

My Design Process

My Design Process

My Design Process

discovery

DISCOVERY

Understand the problem to be solved by stakeholders and define goals. Create an outline of content and project scope.

research

RESEARCH
& STRATEGY

Research and collect information around the target audience's needs. Formulate a strategy that meets the project goals.

ideation

IDEATION

Brainstorm and innovate ideas to generate a range of creative approaches and solutions.

design

CONCEPTING
& DESIGN

Distill ideation into suitable working concepts and designs that contextually work across identified platforms and channels.

testing

DEVELOP
& TESTING

Develop selected designs and stress-test prototypes in functional settings. Gather stakeholder feedback to validate effectiveness and refine.

launch

LAUNCH
& SUPPORT

Upon stakeholder approval, produce final assets and launch. Refine designs in response to any deployment issues.

Supported Brands

Supported Brands

Supported Brands

artisan entertainment
bell
change healthcare
cheesecake_facotry
cisco
commonwell
dockers
dow corning
duke of edinburgh
gsn
hsbc
kubuntu_focus
macworld
mckesson
mother jones
nasa
tnc
pcworld
pinkberry
relayhealth
universal_studios
us air force
xpedior
zirh

Recommendations

Recommendations

For more recommendations, please visit my LinkedIn profile.

Recognition

Recognition

Recognition

AWARDS

Digital Health Awards - Spring 2017
Fuse Website
RelayHealth

ASBPE Award 2007 - Web Publication of the Year
(cover art, editorial illustration)
PCWorld.com

ASBPE Award 2006  - First Place (Gold), Original Web Feature
(editorial illustration)
PCWorld.com

Maggie Award 2007 - Best Website for Consumer
(editorial illustration)
PCWorld.com

Maggie Award 2007 - Best Web Article for Consumer
(feature art, editorial illustration)
PCWorld.com

AWARDS

Digital Health Awards - Spring 2017
Fuse Website
RelayHealth

ASBPE Award 2007 - Web Publication of the Year
(cover art, editorial illustration)
PCWorld.com

ASBPE Award 2006  - First Place (Gold), Original Web Feature
(editorial illustration)
PCWorld.com

Maggie Award 2007 - Best Website for Consumer
(editorial illustration)
PCWorld.com

Maggie Award 2007 - Best Web Article for Consumer
(feature art, editorial illustration)
PCWorld.com

AWARDS

Digital Health Awards - Spring 2017
Fuse Website
RelayHealth

ASBPE Award 2007 - Web Publication of the Year
(cover art, editorial illustration)
PCWorld.com

ASBPE Award 2006  - First Place (Gold), Original Web Feature
(editorial illustration)
PCWorld.com

Maggie Award 2007 - Best Website for Consumer
(editorial illustration)
PCWorld.com

Maggie Award 2007 - Best Web Article for Consumer
(feature art, editorial illustration)
PCWorld.com

PUBLICATIONS

Color Harmony for the Web
(two sites featured) 

The Best of Direct Response Design
(direct mail design)

Letterhead and Logo Design 5
(identity design)

The Best of Business Card Design 3
(stationery design)

Digital Design: The New Computer Graphics
(digital illustration)

CyberDesign: Computer Generated Illustration
(digital illustration)

PUBLICATIONS

Color Harmony for the Web
(two sites featured) 

The Best of Direct Response Design
(postcard design)

Letterhead and Logo Design 5
(identity design)

The Best of Business Card Design 3
(business card design)

Digital Design: The New Computer Graphics
(digital illustration)

CyberDesign: Computer Generated Illustration
(digital illustration)