Medium: Digital Video
Company: McKesson / RelayHealth
Agency: Propeller (New York & Los Angeles)
Role: Design Direction, Visual Strategy, Brand Management, Script Development
In video format, encapsulate the story of RelayHealth's new flagship product, the Fuse data platform, without the traditionally overused jargon and imagery commonly found throughout the healthcare market-sphere.
Embracing the established voice and tone for the brand, we developed a video narrative that balanced a future-forward vision of modern, digital health care while also delivering a fresh, comprehensive outline of the platform's operational benefits—one that spoke directly to the targeted leadership in health organizations and networks.