Medium: Retail
Client: Pinkberry
Agency: Boom Studios Architects
Role: Art Direction, Graphic Design
Year: 2009
Objective:
Invigorate a recognized and successful brand franchise experience.
Solution:
As part of a pilot for Pinkberry stores, I developed a series of graphic treatments derivative of the existing visual brand elements, then reintegrating them in new ways to create a new visual dialect and evolution of the brand experience.