Pinkberry Retail Graphics

Medium: Retail
Client: Pinkberry
Agency: Boom Studios Architects
Role: Art Direction, Graphic Design
Year: 2009

Objective:
As a part of a pilot program, Pinkberry wished to update and invigorate its in-store visual brand experience.

Solution:
Deriving the swirl element in their logo, I developed a series of graphic treatments that recontextualized it in new ways to create a playful and recognizable brand evolution.