Pinkberry

Elevating the Swirl

Bringing seasonal delight to the in-store experience of a beloved frozen dessert brand

Project
Pinkberry Store Graphics

Medium
Retail

Project Partner
Boom Studios Architects

Role
Art Direction
Graphic Design

Year
2009

Objective
Develop artistic, seasonal graphics that bring fresh energy to the Pinkberry in-store experience. The initiative, part of a limited-run pilot program, aimed to deepen customer connection and elevate in-store brand engagement.

Solution
Drawing inspiration from the signature swirl in Pinkberry’s logo, I created a series of playful treatments that lightheartedly reinforced the brand’s identity. These were paired with colorful, seasonal illustrations that infused the store environment with renewed energy and charm. Together, the elements formed a flexible system that felt fresh, whimsical, and unmistakably Pinkberry.