Medium: Digital Publication
Company: McKesson / RelayHealth
Agency: Yesler (Seattle)
Role: Design Direction, Digital Strategy, Brand Management
Provide a means to inform and guide healthcare leadership on how RealyHealth helps build more meaningful patient engagement experiences for their organizations.
Working with my in-house team and supporting content marketing agency, The Engaged Patient, a 33-page deep knowledge guide outlining strategies and tactics for hospital leadership, was developed. Within four months, it became the most downloaded electronic publication in RelayHealth's fifteen-year history.