Client: Bell Canada
Agency: Boom Studios Architects
Role: Art Direction, Graphic Design, Environmental Design, Wayfinding
Create a vivid retail experience targeting Bell's quickly growing digital-centric clientele and supporting their "Fill it with goodness" campaign around their in-store digital content filling stations.
Providing several visual treatments, I leveraged Bell's new brand identity elements to create product wayfinding and environmental murals to create to visually enveloping shopping experience that reflected their experience charter. The floor-to-ceiling murals were designed to be rotational, so the in-store experience could be updated as desired.