Couchsurfing Identity
Medium: Identity
Client: Couchsurfing
Role: Design Direction, Identity Design, Graphic Design
Year: 2012
Objective:
Couchsurfing is an online destination for hospitality exchange and social networking. The site provides a platform for members to "couch surf" as informal guests in a host's home, host travelers, or join regional events. I was asked to create an identity that imparts the notion of global exploration, cultural exchange, and the human condition, spanning many cultures, languages, and continents.
Solution:
Few objects of antiquity stimulate imagination and inspire adventure like a desktop globe. Portraying it in a hand-drawn style further captures the essence of personal storytelling and the excitement of touring distant lands.
Inspirational imagery from mood board
Evolution of the mark
Primary logo lockup and defining characterstics
Brand color palette
Color combinations
Branded collateral samples (clockwise from top right): partner window sticker, passport jacket, membership card
iOS app icon design
