Role: Design Direction, Identity Design, Graphic Design
Couchsurfing is an online destination for hospitality exchange and social networking. The site provides a platform for members to "couchsurf" as informal guests in a host's home, host travelers, or join regional events. I was asked to create an identity that imparts the notion of global exploration, cultural exchange, and the human condition, spanning many cultures, languages, and continents.
Few objects of antiquity stimulate imagination and inspire adventure like that of a desktop globe. Portraying it in a hand-drawn style further captures the essence of personal storytelling and the excitement of touring distant lands.