Playa Ventana Brand Identity
With a vision to attract a wider audience beyond their current wind sport-centric one, Playa Ventana needed a new visual identity that spoke to travelers seeking a more catered experience and presented a high standard of excellence and quality for a holistic hospitality experience like no other.
The new identity manifests by embracing the promise of adventure with a quiet spiritual heart. The brand engages with a more discriminating clientele while still appealing to the resort's heritage customers through the detailed crafting of the logo, a classic serif font, and a jewel-toned palette.
The Story of the Solar Rose
In the discovery stage, the managing team requested that the new logo graphically reflect an element that was dear to them: the spiral of an operculum shell. Upon their first visit to the region before purchasing the property that would become their resort, they discovered one of these shells on the beach and wished to infuse that memory into the design.
Keen to continue the resort's appeal to its intrepid windsport legacy patrons, the shell spiral was strengthened with additional graphic elements: aspects of a wind rose, commonly associated with travel and adventure, and solar rays that allowed the finished design to reminisce of a sun. The final mark, affectionately dubbed "The Solar Rose," later developed into a standalone graphic element used throughout marketing visuals.