Amazon Business Brand Activation
Following their freshly minted rebrand, the Amazon Business engaged me to manage and facilitate activating their new identity standards across their wide range of programmatic outlets.
With a wide array of established identity elements to work with on a nearly blank canvas, I created a visual formula of cohesive and consistent brand expressions readily recognizable to customers in any setting. These included turnkey exhibit booth components, social media graphics, digital publications, and retrofitting legacy in-store design elements.
Exhibit Booth Program Refresh
Pre-visualization rendering for wall displays, pullup banners, and reception desk
Pre-visualization rendering for wall displays alternatives
French-Canadian localized pullup banners for Amazon Business Canada
Pre-visualization rendering exploring messaging integration
Vendor-provided pre-fabrication turnkey booth element renderings (image provided by Pinnacle Exhibits, Inc.)
Vendor-provided pre-fabrication booth design (image provided by Procurement Leaders Limited)
Social Media Program Refresh
Social media account branding (clockwise from upper left: LinkedIn, Facebook, Twitter, YouTube)
Healthcare Procurement eGuide
Desktop and tablet views
eGuide page gallery
eGuide landing page