Company: McKesson / RelayHealth
Role: Creative Direction, UI/UX Design, Visual Design
Connect with and inform the hospital network market space on the imminent launch of RelayHealth's completely retooled and redesigned patient portal.
Working with my in-house team, we put together a series of web experiences to get the word out about the improved portal. We created a series of email marketing-driven landing pages, each with specific calls-to-action, including scheduling demos and downloading a comprehensive best practices guide on patient engagement. In addition, a more in-depth website was built intended to concisely introduce the features and benefits of the updated patient portal experience. The site experience and content were designed for rapid consumption, leveraging a two-minute introductory video on the home page.